All We Need Is Product Love

Todd Olson

Today, we have more choices than ever for software products. The competition for our time and attention is fierce, and we tend to invest in only the products that we love. But product love can be elusive. User expectations have been recalibrated by the likes of Gmail, Facebook, and Instagram, yet many of the applications we build fall well short of these lovable experiences. Join Todd Olson in this keynote as he explores what it takes to create products your users love, where the end goal is not the minimum viable product, but the minimum lovable product. Creating and lovable product isn’t the responsibility of only the product owner or product manager, but the entire team. It starts with user empathy as the point of departure, followed by deep exploration into motivation, goals, and behaviors, toward the destination of products that anticipate and fulfill unarticulated needs. Todd will provide a framework for thinking about lovable experiences, not as a happy accident, but as an overarching strategy and discipline for every product you build. You’ll leave with a newfound understanding of how to create the next level of lovable products for your customers.

About the Presenter

Todd Olson is co-founder and CEO of Pendo, a product cloud that helps product teams deliver software customers love. A three-time entrepreneur, Todd has experienced the highs and lows of running fast-growth technology companies. The inspiration for Pendo came as Todd led the product team at Rally. With no product usage data available, he struggled to decide which of the dozens of feature requests that hit his desk each week were worth the investment of time and capital. The company has since raised $56 million in venture capital, landed more than 500 customers and now employs 170 people across offices in Raleigh, San Francisco, New York and Yakum, Israel. It was named a Top 50 U.S. Startup by LinkedIn in 2017. Todd prides himself on his product background, and the knowledge, experience and empathy it lends to customers of Pendo. He frequently speaks at industry events on topics like Agile software development, product management, startup fundraising and entrepreneurship.

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