Sometimes a challenge can be turned into an opportunity. When our team learned that the business needed to pull their popular Product Owner to focus on another team, a sense of panic set in. There would be a job search that could and did take months. Who would help the team on their path to creating value in the interim? How would we operate? Over time, what seems to be a negative turn of events was turned upside down. 

Continuous testing shortens feedback loops through automated testing that occurs throughout the development lifecycle—hence "continuous." Testing and QA become the responsibility of everyone working on the software, not just testers. Let's look at some proven practices from organizations that have used continuous testing effectively to realize tangible benefits.