To build good software, teams (and businesses) need to have a laser focus on all three of these items. It is virtually impossible to keep the effort focused on building to the needs of the customer if you don't start with a solid vision from the product owner/sponsor. When the focus isn't on just what is needed by the customer, that leads scope creep and feature bloat tends to set in and impact the products ROI. Whether you are focusing on a minimum viable product, minimum viable prototype, or a minimally viable package of code; leveraging the few simple principles allows teams to keep things simple, meet the vision and needs of the customer, while building in smaller batch sizes. In this presentation, we will review case studies, hands-on exercises, and real-life examples to cover some simple techniques to lock in a vision, focus on customer needs and drive to a simple, minimal viable product.