Activity-Based Cost Estimating for Web-Based Software

Avon Leong, Charles Schwab & Co., Inc

What does it cost to provide a feature or complete a transaction for Web-based software? In traditional activity-based cost estimating, a company looks at a product's sales activity and resources used in order to determine its cost. But how do we measure the resources used by one product, when all of the company's products share a common Web site or server? Avon Leong explores the matters involved in calculating the ongoing cost of providing online functions, and why it's important. He offers participants strategies to tackle these modern-day eCommerce issues.

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