Creating an Innovation-Rich Culture

It's important to create a culture that inspires and infuses your development team with great ideas. But ideas are not action. Ideas in and of themselves are nothing more than unrefined, random thoughts, and worse, most ideas never get implemented. Even when you do follow through on some of the best ideas, they can cause great harm without proper planning and execution. While creativity is an asset, unbridled creativity where disparate ideas abound outside a sound decision-making and execution framework will create distraction and chaos. In this session, Melissa Petak will show you how to transform your organization into a value-creating machine. Using Forbes 15 elements of spurring innovation, Melissa will show you how to balance your innovation portfolio, establish a competitive advantage, and drive business engagement. You'll learn how to create a corporate culture that turns ideas into innovation.