In a previous article published on this site, "Testing the Bold and the Beautiful" (May 2001), the author received many thoughtful comments and questions about the importance of aesthetics in software. This paper was inspired in part from those questions. It clarifies the difference between aesthetic testing and usability testing. The paper makes the business case for "beauty testing" and argues that an ugly UI can undermine the bottom line. It offers methods and a survey-template for successful aesthetic testing. The paper concludes with a list of "Facts and Myths, Dos and Don'ts."