Great Business Analysts “Think Like a Freak”

Faye Thompson

In today's competitive market, employers increasingly depend on business analysts to act as change agents. This puts BAs in the powerful position of influencers—providing the analysis and evidence needed to support an organization’s strategic direction and decision-making. In their book, Think Like a Freak, Steven D. Levitt and Stephen J. Dubner provide a blueprint for critical thinking, offering to “retrain our brains” toward a new approach to problem-solving. Faye Thompson explores this framework and how the popular economists have used it to analyze complex economic problems. Faye then ties that framework to analysis techniques that can help us formulate and dissect our own complex business problems. Fans of the Freakonomics series will learn how to become more inquisitive, investigative, and thorough. Leave with practical, concrete ideas of how you can think like a freak—as soon as you return to the office.

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