Failure of a Dot Com-A Case Study

Theresa Lanowitz, Gartner Group

In the new economy, cliches such as "Internet time" can be disastrous. As the market emphasis shifts from first-to-market to first-to-profit, Internet start-ups are forced to scrutinize decisions which directly impact their business model. Learn the steps to failure taken by one dot-com company and the lessons learned from this failed endeavor. Explore the executive decisions made to speed time-to-market and customer acquisition, and discover how product schedules are adversely affected by attempts to retrofit an architecture and introduce tools.

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