“Japan’s thriving economy shows how business and technology can intersect to boost both innovation and productivity. This fits perfectly with Serena’s evolving business strategy,” said Jeremy Burton, Serena president and CEO. “With Business Mashups, Serena is enabling a new generation of Web 2.0 power users to develop simple, everyday applications and deploy them quickly and easily to the Internet – without burdening IT. Corporations will finally be able to harness the innovative ideas of workers throughout their organizations and drive productivity in years to come.”

Serena will increase its investment in Japan by 50 percent by the end of its fiscal year. This includes a new Japan Solution Center, which will:

• Provide local technical resources to respond rapidly to Japanese customer issues.
• Recruit, enable, and support Japanese partners who are looking to build businesses around Business Mashups.
• Ensure quick and thorough localization of Serena applications to the Japanese market.

Business Mashups and SaaS

For more than 27 years, Serena has been the leading independent software company focused solely on application lifecycle management (ALM), helping enterprise IT organizations build, manage and deploy complex software applications and effectively manage their IT portfolio.

Just as Web 2.0 technologies have made it possible for millions to create custom Web applications using open APIs and tools from companies such as Google, Facebook, and others, Serena Mashup Composer will make it easy to visually design Business Mashups that automate common business activities. This new approach will enable power users in the business and IT to quickly address their everyday needs, while freeing scarce application development resources to focus on more complex tasks.

With Business Mashups, Serena is leveraging its ALM expertise to merge consumer-driven Web 2.0 technologies with enterprise systems and processes. Key parts of this solution will include:

• Serena® Mashup Composer™ - a free visual design environment that makes it easy for business users or “mashers” to create new composite applications and deploy them to the Internet without the need for specialized IT resources.
• Serena® Mashup Exchange™ - an online marketplace where “mashers” will be able to find, buy, and sell pre-packaged Mashups, Web services, and professional services designed to solve myriad business problems common to businesses of any size.

Delivering these services on demand—where customers can avoid the cost and complexity of on-premise software—is a key part of Serena’s business strategy. According to Gartner, “Worldwide total software revenue for software as a service (SaaS) within the enterprise software markets is projected to surpass $5.1 billion in 2007, a 21 percent increase from 2006 revenue. The market is poised for strong growth through 2011, when worldwide revenue will reach $11.5 billion.”

About Serena Software, Inc.

Serena Software, Inc. is the global leader in Business Mashups and Application Lifecycle Management (ALM), for distributed and mainframe systems. More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena solutions to automate the application development process and effectively manage their IT portfolio. Serena is headquartered in San Mateo, California, and has offices throughout the U.S., Europe, and Asia Pacific. For more information on Serena solutions and services, visit www.serena.com.

Serena is a registered trademark and Mashup Composer and Mashup Exchange are trademarks of Serena Software, Inc. All other products or company names are used for identification purposes only, and may be trademarks of their respective owners. Copyright © 2007 Serena Software, Inc. All Rights Reserved.

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