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CHICAGO---At its global user conference, Serena
xChange 2007, Serena Software, Inc. will introduce new business and
product strategies designed to further its leadership in application
lifecycle management (ALM) and extend the company’s
capabilities by offering Business Mashups to capitalize on increasing
interest in service-oriented architecture (SOA) and software as a
service (SaaS).
Building on the company’s vast experience
helping enterprise IT organizations deliver complex, mission-critical
software applications, Serena’s latest
offerings will empower a new generation of power users in both business
and IT (“mashers”)
to develop their own everyday applications, called Business Mashups, and
quickly and easily deploy them without burdening IT. By empowering
mashers, corporations will finally reduce the substantial application
backlog that plagues them today.
“For many years we’ve
helped the world’s largest companies build
sophisticated mission critical applications. The problem is that IT can’t
innovate quickly enough to satisfy the demand. In fact, most IT
departments have five to 10 times the number of requests for
applications than they have capacity to deliver,”
said Jeremy Burton, Serena president and CEO. “Businesses
need a quicker way to build applications and a quicker way to deploy
them. If IT builds a rich SOA platform, then power users can innovate on
top of it and ‘mashup’
new applications quickly. Using a SaaS model, those Business Mashups can
quickly be deployed and accessed for a few dollars per user per month.
That’s our new business –
tools to build Business Mashups on top of SOA, and SaaS to deliver.”
The Future of Serena and Business Mashups
For more than 27 years, Serena has been the leading independent software
company focused solely on application lifecycle management. More than
15,000 organizations around the world, including 96 of the Fortune 100,
rely on Serena solutions to automate the application development process
and effectively manage their IT portfolio.
Serena is leveraging its expertise in ALM to merge consumer-driven Web
2.0 technologies with enterprise systems and processes. The company’s
first step is focused on Business Mashups, in which Serena has invested
significantly in new technology that makes it easy for business users or
mashers to create new composite applications and deploy them to the
Internet without the need for specialized IT resources.
Key to Serena’s new business strategy is the
launch of Serena® Mashup Composer™,
its visual design environment, free of charge to all users. Customers
only pay for Business Mashups when they are deployed into production.
Delivering these services on demand — where
customers can avoid the cost and complexity of on-premise software —
is a key part of Serena’s business strategy.
According to Gartner, “Worldwide total
software revenue for software as a service (SaaS) within the enterprise
software markets is projected to surpass $5.1 billion in 2007, a 21
percent increase from 2006 revenue. The market is poised for strong
growth through 2011, when worldwide revenue will reach $11.5 billion.”1
To that end, Serena is building a new online business unit staffed by
the best and brightest in software as a service. René
Bonvanie, senior vice president of Serena’s
online business and former Salesforce.com, Business Objects, and Oracle
senior executive, was hand-picked by CEO Burton to build Serena’s
on-demand business.
“SaaS is quickly becoming the preferred
software delivery model in many global enterprises and we are investing
heavily to build on-demand services for our applications. Serena’s
new on-demand Business Mashup platform is just the beginning,”
said Bonvanie. “Serena will offer other
Serena applications in a SaaS model, including Serena®
Mariner™, our project and portfolio
management offering.”
Bonvanie also leads Serena’s new partner
initiatives, which will drive an online marketplace for new business
ideas and revenue streams around Business Mashups. More information
about the Serena® Mashup Exchange™
and participation in Serena’s partner program
is available at http://www.serena.com.
About Serena Software, Inc.
Serena Software, Inc. is the global leader in Business Mashups and
Application Lifecycle Management (ALM), for distributed and mainframe
systems. More than 15,000 organizations around the world, including 96
of the Fortune 100, rely on Serena solutions to automate the application
development process and effectively manage their IT portfolio. Serena is
headquartered in San Mateo, California, and has offices throughout the
U.S., Europe, and Asia Pacific. For more information on Serena solutions
and services, visit www.serena.com.
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