CMP Technology's TechWeb Network Launches bMighty.com, Enabling Small Businesses and the Mid-Market |
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Wednesday, 22 August 2007 19:00 |
Cisco Systems Signs On As Charter Sponsor
MANHASSET, N.Y., Aug. 23 -- CMP Technology's
TechWeb Network announces the launch of bMighty.com, a new online resource
for business and IT decision makers at small and medium sized businesses
(SMB), and the marketers who need to reach them. bMighty.com addresses the
unique information needs of the SMB community by filtering out consumer and
enterprise technology content and giving SMB IT buyers the intelligence and
know-how to fight above their weight class and compete with bigger, better-
financed contenders in their market.
bMighty.com focuses on the business and technology information needs of
companies with 50 to 1,500 employees, and also spans the entire small
business community by incorporating SmallBizResource.com, the information
resource for owners of small and home office businesses with fewer than 50
employees. An essential part of the business community, SMB IT global
spending is projected to approach $450 billion in 2007, according to
Gartner research. bMighty.com is part of the TechWeb Network, which offers
a breadth of online resources and tools for people who buy, build and
manage technology.
"Small and medium sized organizations rely on the close integration of
business and technology for sustainable growth. However, the technology
needs of these IT buyers differ significantly from technology buyers in
larger enterprises. No other small and medium sized IT resource focuses so
completely on the unique IT needs of smaller companies," said Fredric Paul,
publisher and editor-in-chief of bMighty.com. "bMighty.com doesn't just
cover SMBs, we celebrate SMBs, we advocate for SMBs and we empower SMBs.
Our goal is to help smaller companies leverage technology to be as 'mighty'
as they can be."
Steve Cohen, IT Manager at Chinook Capital Management, LLC, commented,
"So much of the IT news and info that comes at me is geared toward large
companies with multi-million dollar budgets. I welcome a new resource that
focuses on the environment I really work in. bMighty.com looks to have that
focus and will be a regular read for me."
Recognizing bMighty.com's unique market position and appeal to the
fast- growing SMB IT market, Cisco Systems has signed on to become the
site's charter sponsor.
bMighty.com is the only place the SMB IT community will find:
- A Technology Solution Provider Locator that offers an exclusive
searchable database of 90,000+ North American solution providers to
help SMBs find the right vendors based on location, industry and
technology;
- How-to technology content from a business solutions perspective,
including how-to advice and tips and tricks;
- Reviews analyzing the products, technologies and standards best suited
for SMBs;
- Business content from a technology perspective, with whitepapers,
business tools and directories;
- Bloggers, columnists, original market research, forums, Webcasts and
podcasts that create a vibrant, interactive SMB community, and;
- "Mid-Market Heroes" features celebrate real leaders of smaller companies
that have successfully used technology to beat the competition.
bMighty.com's newsletters offer something for everyone at smaller
companies: The bMighty Daily combines up-to-the minute blog posts with
access to fresh content each business day, while the bMighty Weekly Digest
packs each week's most important content in a convenient, easy-to-use
format that will mail on Thursdays. In addition, the SmallBizResource
newsletter will continue to serve the needs of the SOHO audience with a
weekly email. To sign up for the newsletters, go to
http://www.bmighty.com/newsletter/subscribe.jhtml.
bMighty offers video and audio webcast presentations on the hottest
topics in the SMB market. It will also host an inaugural Livecast, a
virtual online tradeshow exploring mobility for SMB businesses, premiering
in the third quarter of 2007.
For advertising and editorial opportunities, contact Fredric Paul at
fpaul@cmp.com or 415.947.6253. Paul has extensive experience and expertise
around the SMB technology market. He was the founding editor and vice
president of content programming for AllBusiness.com and has won numerous
awards for online features and how-to content.
About CMP Technology (http://www.cmp.com/)
CMP Technology is a marketing solutions company serving the technology
industry. Through its market-leading portfolio of trusted information
brands, CMP has earned the confidence of more technology professionals than
any other media company. As a result, CMP is the premier provider of
access, insight and actionable programs designed to connect sellers and
buyers in ways that yield superior return on investment. CMP Technology is
a subsidiary of United Business Media
(http://www.unitedbusinessmedia.com/), a global provider of news
distribution and specialist information services with a market
capitalization of more than $3 billion.
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