Ellacoya Enables the Personal Internet

CHICAGO--Ellacoya Networks™, Inc., a leading provider of carrier-class broadband service optimization solutions for IP networks, today announced two software modules that extend the capabilities of its deep packet inspection (DPI) hardware platforms. Ellacoya’s Service Creation Manager (SCM) and Service Plan Manager (SPM) complement its e30 and e100 network platforms to give service providers a solution that enables the delivery of a personalized service plan for each subscriber.

“As the Internet is rapidly evolving to be the single interface for communications, entertainment and business, broadband service providers across the globe are racing to differentiate by tailoring service plans to meet individual subscriber needs,” said Fred Sammartino, vice president of marketing and product management at Ellacoya. “Our new software capabilities enable the provider to give each customer his or her own set of customized services, delivered in such a way that the user receives the services they want, when they want them, always with a guaranteed high-quality experience.”

The Ellacoya Service Creation Manager (SCM) is a graphical user interface that provides rapid and scalable service creation. Built on hierarchical database technology, services and service bundles are defined once in the environment and then can be assigned to individual subscribers and subscriber groups instantly with point-and-click ease. Subscribers can also be automatically provisioned through Ellacoya’s well-documented Application Programming Interface (API).

The Ellacoya Service Plan Manager (SPM) integrates with the service provider’s OSS/BSS and automates subscriber management functions including service activation, service changes and the enforcement of application-based service tiers. It tracks each subscriber’s usage against the terms of his/her service plan to enforce the correct policies and ensure accurate accounting and billing. The SPM also provides integration with other back office systems and network infrastructure such as policy servers through standard COPS, SOAP and EJB interfaces.

"Service providers are beginning to recognize the disturbing reality of a simple mathematical fact - as broadband users and the number of high-bandwidth video/animation applications increase a one-size-fits-all service offering can not be competitive, meet subscriber expectations nor be profitable," said Frank Dzubeck, president of Washington D.C.-based Industry Analyst firm Network Communications Architects, Inc. "Ellacoya is in the forefront of the industry in delivering to service providers a solution that can address their business needs while meeting the diverse broadband application demands of subscribers through customized service plans and quality-assured services."

United Kingdom ISP PlusNet plc, a wholly-owned subsidiary of BT plc, is delivering its Broadband Your Way services to customers utilizing the Ellacoya solution. PlusNet offers its subscribers a choice of plans which offer different application, usage, speed and time-of-day parameters. Further, PlusNet customers can view detailed usage statistics on self-service portals and alter their service plans on-demand.

“Our Broadband Your Way products enable PlusNet customers to define what they want to do with their connection. The days of a ‘one-size fits all’ service are gone for good,” said Neil Armstrong, Products Director at PlusNet. “The Ellacoya solution is a key part of our strategy to deliver an unmatched broadband service to our customers. It enables us to adapt our service to emerging mass-market applications, such as Voice over IP and video streaming, which need a high quality and prioritized service.”

About Ellacoya Networks

Ellacoya Networks is a leading provider of carrier-grade Broadband Service Optimization solutions that leverage deep packet inspection (DPI) technology to give broadband service providers the visibility and control necessary to optimize Internet services for their subscribers. The Ellacoya e30 and e100 hardware platforms and rich suite of software applications identify subscribers, classify and control applications on a per-subscriber basis, improve performance and customer satisfaction, and deliver revenue-generating IP services. Deployed in some of the world’s largest carrier IP networks, it is the only company that provides the scalability and functionality necessary to enable more compelling applications and competitive service offerings -- and to profit from them. Ellacoya Networks is privately held and based in Merrimack, New Hampshire with offices in London, Tokyo and Singapore. For more information contact us at US +1 603.577.5544 or visit us at www.ellacoya.com.

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