Borland's Developer Tools Group Announces Plans to Rev Up Classic Turbo
Borland's
Turbo Pascal® Pioneered Early Software Development Tooling; New Turbo
Products Offer a Fast and Easy Way to Develop Microsoft® Windows® and
.NET Applications
CUPERTINO, Calif.--August 8, 2006--Today, the
Developer Tools Group of Borland Software Corporation (NASDAQ: BORL)
announced plans to release single language versions of Borland
Developer Studio, the company's development environment for Microsoft®
Windows® and .NET applications.
Bringing back the popular Turbo
moniker, the new Borland Turbo products offer low-cost,
language-specific rapid application development capabilities for
students, hobbyist developers, occupational developers as well as
individual professionals.
The Turbo product set includes Turbo
Delphi® for Win32, Turbo Delphi for .NET®, Turbo C++® and Turbo C#®.
Each version will be available in two editions: Turbo Explorer, a free
downloadable version, and Turbo Professional, a version priced less
than $500 which is designed to accept thousands of available
third-party tools, components and plug-ins. All Turbo editions enable
developers to rapidly build high performance GUI, Database, Web, and
Web Services applications for Microsoft Windows. Turbo Delphi for .NET
and Turbo C# support the Microsoft .NET and ASP.NET platforms. More
information is available at www.turboexplorer.com
"Even
a development novice, who hasn't written a line of code, will find the
Turbo editions extremely easy to use," said David Intersimone, vice
president of developer relations and chief evangelist at Borland. "The
Turbo products enable simplified but feature-rich software development
via a user-friendly development tool for building and delivering
software applications. As the Developer Tools Group prepares to embark
on a new and independent venture, solely committed to the creation and
improvement of tools and technology for the individual software
developer and teams of developers, the release of these products
couldn't come at a more exciting time for us." In 1983,
Borland revolutionized software development with one of the first PC
development environments, Turbo Pascal®, which helped make the
commercial development of PC applications possible. The new products
revive the popular Turbo brand and provide users with a simple but
powerful development environment that combines quick and easy learning
with rapid productivity gains.
"The brand is classic, but the
technologies and capabilities in the new Turbo editions are leading
edge," said Michael Swindell, senior director of product management for
the Borland Developer Tools Group. "There are three categories of user
for the Turbo products: the student or individual who is learning
programming, the individual professional or hobbyist programmer, and
the non-programmer who has that great idea they've been wanting to
bring alive. If the Turbo user's requirements expand, they can
seamlessly move into the Borland Developer Studio line."
The
Turbo brand already has the strong support of industry leaders who
helped cultivate Borland's original developer community. Zack Urlocker,
now executive vice president for marketing and products at MySQL, and
former product manager for Turbo Pascal and Delphi, explained the
importance of today's announcement, "The Turbo brand and more
importantly, the focus on developer productivity, is just what the
industry needs. Borland has been legendary in providing more than 20
years of software craftsmanship."
Gene Wang was previously vice
president of the languages business unit at Borland, and today he is
chairman and CEO of Bitfone Corporation. "In the 90's, Turbo Pascal and
Turbo C++ brought the power of programming to everyone," said Wang.
"And now, Turbo power is back and ready to rev up the next generation
of programmers to full productivity."
Technology partner Raize
Software provides innovative tools and components that integrate with
Borland development platforms and products including the upcoming Turbo
releases. "While the full-featured Developer Studio product is an
excellent development environment, there are many developers that
simply do not need all the frameworks and programming languages that
are included," said Ray Konopka, president of Raize Software.
"Providing low cost, single language/frameworks, the new Turbo editions
are a clear indicator that the Developer Tools Group is focused on all
developers, not just those in large corporate development shops. Raize
Software is committed to supporting the new Turbo editions with all of
our developer tools."
The free Turbo Explorer editions are
fixed, all-in-one solutions which let programmers learn and develop in
a single language and platform environment.
The Turbo
Professional editions are extensible and customizable with over 200
pre-built drag and drop components. With everything developers need to
start Windows or .NET development, the Turbo Professional editions also
provide an extendable environment to build-your-own integrated tools
and components or purchase and install any of thousands of available
compatible third-party components.
Pricing and Availability
Turbo
Delphi, Turbo Delphi for .NET, Turbo C++ and Turbo C# will be generally
available in the third quarter of 2006. The Turbo Explorer editions of
these products will be free. Pricing for the Turbo Professional
editions will be under $500. Student academic pricing for the Turbo
Professional editions will be under $100. For more information, visit www.turboexplorer.com
About Borland
Founded
in 1983, Borland Software Corporation (NASDAQ: BORL) is the global
leader in Software Delivery Optimization. The company provides the
software and services that align the people, processes and technology
required to maximize the business value of software. To learn more
about delivering quality software, on time and within budget, visit: www.borland.com
Borland,
Turbo, Turbo Pascal, Delphi and all other Borland brand and product
names are service marks, trademarks or registered trademarks of Borland
Software Corporation in the United States and other countries.
Microsoft, Windows, Win32 and all other Microsoft brand and product
names are service marks, trademarks or registered trademarks of
Microsoft Corporation in the United States and other countries. All
other marks are the property of their respective owners.
Safe Harbor Statement
This
release contains forward-looking statements as defined under the U.S.
Federal Securities Laws, including the Private Securities Litigation
Reform Act of 1995 and is subject to the safe harbors created by such
laws. Forward-looking statements may relate to, but are not limited to,
the expected release dates, pricing, benefits and features available in
Borland products, and the acceptance by existing or potential customers
of Borland's Software Delivery Optimization vision. Such
forward-looking statements are based on current expectations that
involve a number of uncertainties and risks that may cause actual
events or results to differ materially. Factors that could cause actual
events or results to differ materially include, among others, the
following: rapid technological change that can adversely affect the
demand for Borland products, shifts in customer demand, shifts in
strategic relationships, delays in Borland's ability to deliver its
products and services, Borland's customers' and potential customers'
acceptance and valuation of its offerings, software errors or
announcements by competitors. These and other risks may be detailed
from time to time in Borland periodic reports filed with the Securities
and Exchange Commission, including, but not limited to, its latest
Annual Report on Form 10-K and its latest Quarterly Report on Form
10-Q, copies of which may be obtained from www.sec.gov.
Borland is under no obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements whether
as a result of new information, future events or otherwise. Information
contained in our website is not incorporated by reference in, or made
part of this press release.
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