
A lot of people confuse product vision with strategy vision for the company. Product vision has to do with crafting a product that is so cool that when people see it they don't understand how they ever lived without it. Most senior management teams have no product vision although for some companies like Apple, and several of OpenView Venture Partners startups, the CEO or the CTO is the product visionary.
Levy's article on the birth of the iPod shows how Steve Jobs hovered over every aspect of the iPod during its creation. He added features, removed features, ordered features, committed to the final dates, and showed up to evangelize the product when it was announced. This is what a Chief Product Owner should do and precious few companies have [...]