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Agile ALM Articles

Stay educated and up to date with relevant news, events, and articles from industry leaders and specialists. Below you will find links to these articles or you may use the search box to scan for a particular topic or writer.

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Is the SaaS Market Broken, or Just Efficient? Print
Written by Scott Sehlhorst   
Is SaaS a broken model, with integral flaws, doomed to failure in the next two years?  Lawson Software’s CEO, Harry Debes, thinks it is.  Perhaps the structural elements of the SaaS reality just break Debes’ business models. Reports of (Predictions of) SaaS Demise …are greatly exaggerated. The SaaS is doomed thread has been circulating for a couple [...]
 
Effective Status Reports Print
Written by Scott Sehlhorst   
An effective status report is one that Instantly conveys the state of the project. Creates a minimum of overhead for the project team. Gets you help when you need it, and latitude when you don’t. Is fun / energizing to the author and the readers. An effective status report is not a myth, it is actually easy to achieve. Goals of [...]
 
Market Segmentation Example Print
Written by Scott Sehlhorst   
A great product manager is market driven.  Part of being market driven is understanding that not everyone in your market cares about the same things, even when apparently solving the same problems.  This insight is useful in any product management, but check out the power of market segmentation when applied to a commodity market. Differentiating in [...]
 
Hidden Business Rule Example Print
Written by Scott Sehlhorst   
A business process is not just a sequence of steps.  A business process is a series of decisions and actions.  Some decisions are obvious and can be actively managed.  Some decisions are hidden, and until you discover them, you can’t manage or improve them.  Here is a real-world example of the discovery of a hidden [...]
 
Agile Product Management: Providing Context Print
Written by Scott Sehlhorst   
Agile development methodologies succeed because they help development teams be as effective as possible.  Development teams do not, however, work in complete isolation.  The company they work for has a strategy.  The company manages a portfolio of products, and targets a particular product at specific market problems.  Within that context, an agile team can thrive.  [...]
 
The Impact of a Hidden Decision Print
Written by Scott Sehlhorst   
Business rules are often hidden in processes as hidden decisions.  Once you discover that hidden decision, how do you communicate the impact of exposing and managing the decision? Hidden Decision In our previous article on hidden business rules and enterprise decision management, we looked at a process that had a hidden decision. First, take a look at the [...]
 
Market Driven Competitive Advantage Print
Written by Scott Sehlhorst   
Your strategy should be driven by the needs of the market.  Becoming market-driven is critical to intentional product success.  But it is not enough to understand your market.  You have to sustain your understanding, and take advantage of it, competitively. Markets Evolve Over Time We all acknowledge that markets are not completely static.  If they were, there [...]
 
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