
Content Management in Three Courses: Taste, Snack, and Meal
Address
Howard McQueen howard@mcq.com
by Howard McQueen -
The pursuit of technology, initially fueled by the mid-'90s popularization of the Internet, which then blazed white hot through the fall of 2001, is now smoldering. Gone is the mass insanity of e-enabling everything. We are sobering up, as it were, in a state of technology detox. Many early adopters of cutting-edge content management (CM) technologies have discovered their annual cost to maintain these systems now exceeds their original, six- to seven-figure investment. They are also discovering that using more than the top 10% of the product features is extremely complex and expensive. None of these costs were part of original expectations or forecasts. The lesson we're learning is content management technologies that are not flexible or open create a dead-weight, a disabling handicap, and create a liability rather than leverage.
The pursuit of technology, initially fueled by the mid-'90s popularization of the Internet, which then blazed white hot through the fall of 2001, is now smoldering. Gone is the mass insanity of e-enabling everything. We are sobering up, as it were, in a state of technology detox. Many early adopters of cutting-edge content management (CM) technologies have discovered their annual cost to maintain these systems now exceeds their original, six- to seven-figure investment. They are also discovering that using more than the top 10% of the product features is extremely complex and expensive. None of these costs were part of original expectations or forecasts. The lesson we're learning is content management technologies that are not flexible or open create a dead-weight, a disabling handicap, and create a liability rather than leverage.
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